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alarm:clock: Mobile's AdMob Pours $15M From Top Shelf Investors
hostj2me
43 topic(s)
23 post(s)

March 26, 2007 3:49 PM

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Sequoia seems to be enamoured of its AdBrite investment as AdMob looks a lot like AdBrite. Like AdBrite, AdMob is an open marketplace where any publisher can sell his mobile ad inventory. When we first covered AdMob, we were taken aback by their claims of ads served. The number keeps getting bigger as it claims over 1.6B ads served in less than a year and it now says it has more than 1200 publishers. Today, San Mateo's AdMob has raised $15M in Series B funding led by Accel Partners led the deal and joined by return backer Sequoia Capital. To some extent, Admob competes with Screentonic, Medio, ThirdScreen Media as well as Google. AdMob's leadership is provided by Omar Hamoui, CEO and Founder. He previously founded Fotochatter: a mobile to mobile image sharing network that he ran for 11 months from March 2005 – January 2006. Before that he ran HerBabyShower for 2 years and GoPix for a bit over a year. CEO Omar Hamoui Bangs The Gang To Celebrate 1B ads served We have to say we are impressed with the maturity of the company's ad server. AdMob lets advertisers target by country, language, carrier, phone brand, phone...
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hostj2me
43 topic(s)
23 post(s)

March 26, 2007 3:49 PM

I think mobile applications may be the one place where well-designed invasive ads enhance the user experience. For example, an ad can be displayed while an application is communication with the server or completing some other time/resource hungry operation. We are already accustomed to the waiting on mobile devices.

This may change as networks become faster and expectations rise. But for now, as long as the cost of delivering the ad add minimal overhead, I don't think the mobile device user will mind an ad here of there.


edited by hostj2me 3/26/07 11:49 AM


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